Packaging Trends of 2023: Embracing Sustainability in the Confectionery Sector
In the rapidly evolving landscape of packaging, sustainability has emerged as a key trend in 2023. With the increasing consumer demand for eco-friendly solutions, the confectionery industry is stepping up to the plate, leveraging innovative technology and design to create sustainable packaging without compromising product protection and aesthetics.
Fresh Perspectives: Barrier Packaging Goes Green
The conventional use of aluminium foil in structural design for confectionery packaging is slowly being phased out, giving way to paper-based alternatives. Brands are turning to sustainable barrier packaging, keeping products fresh while reducing their carbon footprint. The paper not only serves as an eco-friendly wrap but also offers a fresh canvas for graphic design and artwork, marrying sustainability with style.
Plastic-Free Gift Boxes: Lighter and More Sustainable
Plastic pollution is a key environmental issue that the industrial packaging sector is actively addressing. Confectionery brands are switching to plastic-free gift boxes, using recycled materials, sturdy paper dividers, and corrugated cardboard tray bottoms. This not only aligns with the green initiatives but also results in lighter packages, optimizing print and packaging supply chain management by reducing shipping weight and costs.
The Printing Revolution: Digital Printing
The printing process has also seen substantial changes. With the rise of digital printing, with its flexibility and cost-efficiency, is becoming a preferred choice for on-demand print requirements, particularly for confectionery brands that rely on seasonal sales.
Innovations in Functional Packaging: The Shift to Paper Sleeves and Green Snacking Solutions
Brands are moving away from single-use plastic wraps and adopting paper sleeves. These sleeves double as a branding platform, leading to lower printing costs.
These sustainable solutions are perfectly suited for snack foods, aligning with the fast-growing snack segment of the confectionery industry.
Sustainable E-Commerce Packaging: A Win-Win Solution
In the era of online shopping, the need for sustainable e-commerce packaging has never been more critical. Brands are replacing traditional packing materials with their own packing material made from eco-friendly substances like cardboard and paper. This innovative approach ensures product protection, reduces waste, and cuts costs, presenting a win-win solution for both businesses and the environment.
To learn more about the exciting changes in industrial packaging, or to discuss your own packaging needs, please contact us at Print & Packaging.
The Future of Industrial Packaging
The year 2023 marks a significant shift in the industrial packaging landscape, with sustainability at the forefront of innovation. Confectionery brands are playing a pivotal role in this transformation, balancing aesthetics, product protection, and environmental responsibility.
